Cervélo Newest GranFondo Canada Sponsor

Thursday, April 5, 2012

GranFondo Canada announced today that Cervélo will be the Official Bike Sponsor of the GranFondo Canada series in 2012. Taking place in Canada’s west, the 2012 series includes three of the largest gran fondo events in North America and draws participants from around the globe.

“We’re really excited to be working with Cervélo,” said Kevin Thomson, GranFondo Canada Co-Founder and President. “Their passion for innovation and excellence matches the desire that you’ll find at our events, both in the riders and the people working behind the scenes,” he added.

Phil White, Co-Founder and CEO of Cervélo echoed the sentiment. “We are thrilled to be the Official Bike Sponsor of the GranFondo Canada series. Being a Canadian-based company focused on engineering the best bikes, it's very important to us that we support the riders and communities in our own backyard. Congratulations thus far to the organizers; the RBC GranFondo Whistler is hugely successful and we are excited to be a partner as the series grows."

The GranFondo Canada series begins in July with the second annual RBC GranFondo Kelowna on July 14. Riders will converge on the town of Kelowna for the challenging and incredibly scenic 122 km course showcasing the spectacular sights of British Columbia’s wine country in the Okanagan Valley.

The recently announced RBC GranFondo Banff will take place on August 25. The first of its kind to take place completely within the boundaries of a national park, the inaugural event will start and finish in the beautiful mountain town of Banff, Alberta with a 142 km route that will take cyclists into the heart of the Rockies to experience the awe-inspiring nature of Banff National Park.

The third annual RBC GranFondo Whistler will take place on September 8 with 7,000 riders expected from around the world to participate in the epic 122 km ride from downtown Vancouver to Whistler resort on the famed Sea to Sky Highway.

For more information, visit www.granfondocanada.com

Media Inquiries:

Lindsay Carswell
TEL: 604-990-2510 x 340  EMAIL: lindsay@granfondocanada.com

About GranFondo Canada
Founded in 2007, GranFondo Canada is an event management company committed to providing worldclass cycling experiences in world renowned locations. Rooted in the growing domain of sport tourism, these events appeal greatly to cyclists looking for unique and memorable experiences. 2012 events include the second annual RBC GranFondo Kelowna on July 14, the inaugural RBC GranFondo Banff on August 25 and the third annual RBC GranFondo Whistler on September 8. For more information visit: www.granfondocanada.com

About Cervélo
Phil White and Gérard Vroomen founded Cervélo in 1995 when their design for a new time trial bicycle failed to garner interest from traditional bicycle manufacturers. Today, Cervélo is the largest triathlon bike manufacturer in the world and partner with the world’s most established and successful triathlon team, Team TBB and one of the world’s top pro road cycling teams, Team Garmin-Barracuda. Cervélo is recognized internationally as one of the most innovative and fastest growing bike manufacturers. Readers of VeloNews, CycleSport, Inside Triathlon and Slowtwitch (all publications for serious cyclists and triathletes) all voted Cervélo as the #1 brand they intend to purchase in 2011. For more information visit www.cervelo.com