Friends of GranFondo Canada

Ride Ambassador

Alex Stieda

A native of Coquitlam, BC, Alex Stieda raced road bicycles for 15 years of his life, from age 17 to 32 years. He raced for Canada’s national team from 1979 until 1992, the last 7 years as a professional. He competed an average of 100 races a season, over his 15 year career including winning the Yellow Jersey in the 1986 Tour de France (first North American to do so), 3rd in the 1983 Universiade (Edmonton) and 1982 Commonwealth Games (Brisbane), and representing Canada at the Olympics (1984).

After retiring from professional racing in 1992, he immediately transitioned to Sales Manager for a bicycle manufacturer (Softride) based in Washington State. After 4 years, he re-located his family to Edmonton where he works in the Information Technology (IT) field.

Alex also operates his own bicycle touring company, where cycling enthusiasts can experience the Tour de France first-hand on exclusive trips to the Tour de France and other high profile events. Other cycling related activities include skills-based cycling camps, skills video production (The Smooth Ride), bicycle industry consulting, print journalism, as well as, colour commentating for television including CBC at the World Championships and Outdoor Life Network for the Tour de France.

He currently resides in Edmonton, with his wife Samantha and two children, Kalie and A.J.

Blog Ambassadors

Follow our ambassadors who are out on the roads training for the GranFondo and documenting it on their blogs. 

Katy Poon

Full-time designer and fitness junkie living in beautiful Vancouver, BC, Katy's life is all about happiness, freedom and balance. She lives to eat, sweat and workout with good food, good times, burpees, snowboarding, cycling and lots of poutine. A lifelong blogger, Katy loves to motivate others to live a healthier lifestyle and push through their limits.

Check out her blog here.

Follow her on Twitter: @ko0ty


Jen Segger

As one of Canada’s top female endurance athletes, Jen has dedicated over ten years of her life as a cyclist, mountain ultra runner, adventure racer and triathlete. Jen is also a professional coach who works with athletes through her business, Challenge by Choice, which specializes in endurance training system. Jen lives and breathes adventures, outdoor pursuits and self-challenges in Squamish, BC.

Check out her blog here.

Follow her on Twitter: @JenSegger


Caroline Clapham

Caroline is a life-long Vancouverite dedicated to enjoying as many outdoor activities in the Lower Mainland. She is a securities lawyer at Blake, Cassels & Graydon LLP. She balances her busy career with exercise and travel. In June 2011, Caroline bought her first road bike in order to complete Ironman Canada in Penticton that year. That introduction to cycling sparked an interest in pursuing the sport.

Check out her blog here.

Follow her on Twitter: @CarolineClapham


Listed below are a select number of world class destination events that we know our riders will enjoy.

Cape Argus Pick n Pay Cycle Tour – March 10, 2013 – Cape Town, South Africa

The world’s largest individually timed cycle race has as many as 35,000 cyclists taking part in the extravagant event. The Cape Argus Cycle Race follows a scenic 109 km circular route from Cape Town down the Cape Peninsula. This race attracts well known competitors such as Miguel Indurain, Jan Ulrich and Lance Armstrong.

For more information, visit their website.

Leggendaria Charly Gaul Trento/Monte-Bondone - July 21, 2013 - Trento, Italy

The 8th annual event will take 2,500 cyclists riding the historic roads of Trento and Monte Bondone. With three difficult courses displaying some of the most picturesque views the Trento region has to offer, the event is a part of the UCI World Cycling Tour of the Alpe Adria Tour and the Challenge Giordana.

For more information, visit their English-language website. 

RideLondon - August 2013 - London, UK

Developed by the Mayor of London, UK, and his agencies, RideLondon will be an annual world-class two-day festival of cycling - a true legacy of the 2012 Summer Olympic Games.

RideLondon will provide a fantastic platform to help fulfil the goal of encouraging more people to cycle more safely and more often. It is anticipated that tends of thousands of spectators and participants every year will take up regular cycling after each event. 

For more information, visit their website.