RBC Blue Water Project

RBC Blue Water ProjectAt RBC, we're committed to making a difference in the world by supporting healthy, environmentally sustainable initiatives." (The RBC Blue Water Project® is part of the RBC Environmental Blueprint, our vision for achieving environmental sustainability.) We're proud to be the title sponsor of the RBC GranFondo Whistler and thank you for your participation.

Together, we can inspire others to make our communities better places to live, work and play.

This is why RBC is contributing to the future of sustainable water resources worldwide through its RBC Blue Water Project®. We believe that protecting our fragile watersheds and providing access to clean, safe drinking water is fundamental to the sustainability of our communities and value your partnership in raising awareness about water stewardship in Canada.

Water is fundamental to the sustainability of all life on the planet. Lack of access to clean fresh water is one of the major threats to human health worldwide, and also presents economic risks to business, industry and the economy.

The RBC Blue Water Project® is intended to help foster a culture of water stewardship in Canada and abroad, and includes a 10-year, $50 million philanthropic commitment to programs supporting watershed protection and access to clean drinking water. RBC is committed to reducing the intensity of its own water footprint, promoting sustainable water use among its employees and clients and supporting the development of the water services business sector. Under the RBC Blue Water Project, RBC has committed :

• To provide charitable grants to not-for-profit organizations that protects watersheds and provides or ensures access to clean drinking water. Since 2007, RBC has committed more than $27 million in single and multi-year grants to 350 organizations.

• To promote responsible and sustainable water use with our employees and clients through education and awareness programs that create an understanding of the value and vulnerability of our water resources; and to reduce the intensity of our own water footprint.

• To encourage the growth of North American businesses that develop and commercialize innovative solutions to the water issues facing the world and increase our ability to provide financial services to these companies.

• To take a leadership role to encourage the involvement of other corporations and encourage a spirit of collaboration among and between all sectors to help protect the world's freshwater.

For more information on the RBC Blue Water Project click here.